I built the premium fruit and vegetable brand www.sanlucar.com from the ground up alongside its owner. I led the global brand team of 25+ at SanLucar for over 11 years, where I was responsible developing and executing the global brand strategy, packaging design, trade marketing, brand campaigns and social media content, across all customer touchpoints!
We grew in that time from 250 Million Euro to 1 Billion turnover. This has resulted in a positive brand image, met the needs of our customers worldwide and strengthen our presence in 35 countries.