Building Fruit Brands. Creating Value.


23 years building fruit brands internationally • 100+ international brand & creative awards • 30,000+ LinkedIn followers

“Nuria Pizan has helped transform the way fruits and vegetables are positioned in international markets. Recognised as a leading voice in the European produce industry, Nuria specialises in premium fruit branding and category transformation.”

Fruitnet Media International

“What a great professional, but also a great person. Those of us who have had the pleasure of knowing you understand how incredible you are. I will always remember the passion you put into the brand.”

Sonia M., Quality & Sustainability Director at SanLucar Fruit


“It has been such a pleasure to work with you. I will personally miss our collaborations. Thank you for your passion and dedication (and patience!).

Kristin K., Senior Category Manager at The Walt Disney Company


“Nurias exceptional leadership skills, structure and ability to inspire others were evident for every projects.

Nuria always brought fresh ideas on the table where we can reach our goals in easy & smart way, and always made a time to offer support & help. Working with Nuria is an art & we learned a lot from her impressive experience.”

Bilal I., Commercial Director Middle East & Far East at SanLucar Fruit


Your presentation was definitely one of the highlights of the day, Nuria! A congress is only as good as its speakers and delegates. So thank you for helping to make it such a high-energy event.”

Maura M., Managing Editor at Fruitnet Media International

Big talk

A conversation about building brands, consumer behavior, leadership and the future of fresh produce.

Why a pineapple is not just a pineapple.

Stories about branding, consumer behavior, retail, and the hidden value of fresh produce.

4 online sessions • 90 minutes each

Session 1: Foundations

Session 2: Profile & Positioning

Session 3 Content & Awareness

Session 4 Networking & Growth