
Building Fruit Brands. Creating Value.
23 years building fruit brands internationally • 100+ international brand & creative awards • 30,000+ LinkedIn followers

“Nuria Pizan has helped transform the way fruits and vegetables are positioned in international markets. Recognised as a leading voice in the European produce industry, Nuria specialises in premium fruit branding and category transformation.”
Fruitnet Media International
Recommendations
“What a great professional, but also a great person. Those of us who have had the pleasure of knowing you understand how incredible you are. I will always remember the passion you put into the brand.”
Sonia M., Quality & Sustainability Director at SanLucar Fruit
“It has been such a pleasure to work with you. I will personally miss our collaborations. Thank you for your passion and dedication (and patience!).
Kristin K., Senior Category Manager at The Walt Disney Company
“Nurias exceptional leadership skills, structure and ability to inspire others were evident for every projects.
Nuria always brought fresh ideas on the table where we can reach our goals in easy & smart way, and always made a time to offer support & help. Working with Nuria is an art & we learned a lot from her impressive experience.”
Bilal I., Commercial Director Middle East & Far East at SanLucar Fruit
“Your presentation was definitely one of the highlights of the day, Nuria! A congress is only as good as its speakers and delegates. So thank you for helping to make it such a high-energy event.”
Maura M., Managing Editor at Fruitnet Media International

Thriving Fruit Brands
Questions, ideas, projects, speaking opportunities, or simply an interesting conversation ?
How I help fruit brands grow
Market Entry & Growth
Market Entry Strategy
Go-to-market Planning
Retail Strategy
Category Development
Point-of-sale Concepts
Brand Building
Consumer Insights
Brand Positioning
Brand Identity & Packaging
Brand Campaigns
360° Brand Activations
LinkedIn & Speaking
Speaking & Moderation
LinkedIn Influencer Posts
LinkedIn Coaching
LinkedIn Brand Partnerships
Future of Fresh Produce



About
I built the premium fruit and vegetable brand SanLucar from the ground up alongside its founder. I led SanLucar’s global brand team of more than 25 people for over 11 years, where I was responsible for developing and executing the global brand strategy across all customer touchpoints, including packaging design, trade marketing, brand campaigns, brand activations and social media content.
We built one of the world’s leading premium fresh produce brands, strengthening SanLucar’s presence across 35 countries and earning the trust of consumers and customers worldwide.

Big talk
A conversation about building brands, consumer behavior, leadership and the future of fresh produce.

Awards
My work has won more than 100 international brand and creative awards.
Most recently, this included both the German Brand Award 2024 and the Global Brand Award 2024, recognizing the long term success of the SanLucar brand.
Additional recognitions include awards from organizations such as Cannes Lions, New York Festivals, ADC Europe, London International Advertising Award and other leading international award programs.


Why a pineapple is not just a pineapple.
Stories about branding, consumer behavior, retail, and the hidden value of fresh produce.
Magazine
LinkedIn Masterclasses & Programs
• Online Personal Branding Masterclass for Individuals
• Corporate Influencer Program for Organizations
Learn how to build influence, strengthen your brand, and unlock new career and business opportunities.
4 online sessions • 90 minutes each
Session 1: Foundations
Session 2: Profile & Positioning
Session 3 Content & Awareness
Session 4 Networking & Growth



