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A global brand strategy defines the long-term direction of a brand across different markets. It should address an emotional fundamental need that is universally understood. This ensures consistency in international brand appearance while allowing for local adaptations when necessary.
Brand identity defines the visual and content-related elements that make a brand distinctive and recognizable. It includes the logo, slogan, tone of voice, design, and other key elements. Positioning determines how the brand differentiates itself from competitors and what values it conveys.
Through brand campaigns and creative storytelling, companies build emotional connections with their target audience. Strong stories increase the brand's attractiveness and foster long-term brand loyalty.
A well-thought-out LinkedIn strategy helps businesses position themselves as industry experts and become visible to potential clients. Regular, valuable content strengthens the network and serves as an effective B2B sales tool.
Packaging design communicates brand values and influences up to 80% of purchase decisions - especially at the point of sale, where 70% of these decisions are made. A well-designed concept ensures brand recognition and strengthens brand awareness.
Workshops enable teams to build targeted knowledge on brand development, strategy, and design. They foster creative exchange, provide practical solutions, and are ideal as a kick-off for developing new brands.