I had the privilege of building the international premium brand SanLucar from the ground up alongside its founder. As Global Brand & Marketing Director, I led a 25+ person team and shaped a consistent, compelling brand across all global touchpoints.
Over 11 years, we grew SanLucar from €250M to €1B in revenue across 35 countries. Today, 96% of customers trust the brand and 95% find it likable - proof of the emotional bond we created. In 2024, our work was honored with the German and Global Brand Award.
Amor, Amor: