Who I am
Humans first
During my studies in anthropology, I learned to observe people and understand why they behave the way they do.
As an award-winning copywriter, I learned how to turn those insights into ideas that connect with people.
Over 23 years of international brand building in fresh produce, I learned how to turn those ideas into brands people love and choose.
Background
SanLucar Fruit (2014–2025)
Brand & Creative Director. Built and scaled one of the world’s leading premium fruit and vegetable brands.
Freelance Projects (2005–2013)
International brand projects for SanLucar and other leading brands.
Creative Director, reinhards (2000–2005)
Developed the SanLucar Brand, and worked on brands including Unilever, dm, Otto, and Jever.
Copywriter, Springer & Jacoby (1995–2000)
Award winning campaigns for Mercedes-Benz, Deutsche Telekom, and Motorola and other brands.
Education
M.A. Anthropology
Johann Wolfgang Goethe University, Frankfurt, Germany.
A few facts
25+ years in branding
Built the SanLucar brand alongside its founder
Led a global team of 25+
Active in 35 countries
100+ international brand & creative awards
30,000 LinkedIn followers
Founder of NurBrands
Born in Madrid. Raised in Germany. Passionate about making fresh produce more desirable.
LinkedIn Masterclasses & Programs
• Online Personal Branding Masterclass for Individuals
• Corporate Influencer Program for Organizations
Learn how to build influence, strengthen your brand, and unlock new career and business opportunities.
4 sessions • 90 minutes each
Session 1: Foundations
Session 2: Profile & Positioning
Session 3 Content & Awareness
Session 4 Networking & Growth
When life gives you lemons,
build a brand around them.