What I do
Brand Strategy
Helping fresh produce brands define their positioning and create long term value.
Consumer Insights
Brand Positioning
Brand Workshops
Portfolio Strategy
Market Entry Strategy
Brand Building
Turning strategy into brands consumers recognize, remember and love.
Brand Identity
Packaging Development
Brand Campaigns
360° Brand Activations
LinkedIn Brand Collaborations
Trade Marketing
Connecting brands with retailers and helping them win at the point of sale.
Retail Presentations
Category Development
Point-of-sale Concepts
In Store Activations
Market Tests & Execution
From stage to shelf
Insights on branding, retail, consumer behavior, and the future of fresh produce.
Keynotes & Moderation
Panel Discussions
Industry Events
Podcasts
Articles & Industry Insights
LinkedIn Masterclasses & Programs
• Online Personal Branding Masterclass for Individuals
• Corporate Influencer Program for Organizations
Learn how to build influence, strengthen your brand, and unlock new career and business opportunities.
Session 1: Foundations
Session 2: Profile & Positioning
Session 3 Content & Awareness
Session 4 Networking & Growth
Content Partnerships
Through LinkedIn and my newsletter you can reach an international community of 36,000+ professionals, generating more than 1 million LinkedIn impressions per year:
6,000+ Retail (e.g. EDEKA · REWE · Carrefour · BILLA · PLUS Retail)
5,000+ Fresh Produce (e.g. Driscoll’s · Dole · Chiquita · SanLucar · Del Monte )
8,800+ Marketing professionals (e.g. Nestlé · Disney · Coca-Cola · Nike · Apple)
3,000+ Media (e.g. Lebensmittel Zeitung · Fruchthandel · Fruitnet · Horizont)
Global reach
7,500+ Germany · 6,000+ Spain · 1.000+ Austria · 1.000+ USA · 1.000+ Netherlands · 700+ Italy · 500+ Canada · 500+ UAE
LinkedIn Sponsored Post: € 1,500
Newsletter Integration: € 1,000
LinkedIn + Newsletter: € 2,000
Long-term collaborations available on request.