What I do

Brand Strategy
Helping fresh produce brands define their positioning and create long term value.
Consumer Insights
Brand Positioning
Brand Workshops
Portfolio Strategy
Market Entry Strategy
Brand Building
Turning strategy into brands consumers recognize, remember and love.
Brand Identity
Packaging Development
Brand Campaigns
360° Brand Activations
LinkedIn Brand Collaborations


Trade Marketing
Connecting brands with retailers and helping them win at the point of sale.
Retail Presentations
Category Development
Point-of-sale Concepts
In Store Activations
Market Tests & Execution
From stage to shelf
Insights on branding, retail, consumer behavior, and the future of fresh produce.
Keynotes & Moderation
Panel Discussions
Industry Events
Podcasts
Articles & Industry Insights


LinkedIn Masterclasses & Programs
• Online Personal Branding Masterclass for Individuals
• Corporate Influencer Program for Organizations
Learn how to build influence, strengthen your brand, and unlock new career and business opportunities.
Session 1: Foundations
Session 2: Profile & Positioning
Session 3 Content & Awareness
Session 4 Networking & Growth
