Originally published by Vision Magazine and republished here with permission. Read the original article on the Vision Magazine website: https://europe.visionmagazine.com/why-a-mango-is-never-just-a-mango/ As premium food brands gain ground in supermarkets, fresh produce companies need to look beyond price and quality, and invest more seriously in brand value. Despite the rising cost of living and ongoing crises, sales …
🇩🇪 Hey German speakers: Listen up! On 22 September, I’ll be speaking at the Deutscher Obst & Gemüse Kongress (German Fruit & Vegetable Congress) in Düsseldorf about one of the biggest challenges facing our industry: ATTENTION, TikTok Generation! How Fresh Produce Branding Needs to Reinvent Itself. Ahead of the congress, I had the pleasure of …
The next generation buys differently. They have grown up with Instagram and TikTok, where products pop up on the “For You Page”, are shared with friends and become part of their identity. Outstanding design, memorable names and experiences often matter more than the product itself. Let’s be honest. Nobody has ever woken up in the …
Read more “If you want to sell more fruit, sell a lifestyle.”
Originally published by the International Blueberry Organization (IBO) and republished here with permission. Read the original article on the IBO website: https://www.internationalblueberry.org/2026/04/30/women-driving-change-in-the-blueberry-industry-insights-from-nuria-pizan/ The conversation also addressed the structural barriers that remain, as well as how a fresh perspective is helping transform blueberries from a traditional commodity into a high-value, modern snack category. Thinking Big: A …
There’s a widespread lack of real appreciation for how much work, risk, and know how it takes to grow high quality fruit and vegetables. At the same time, many consumers are willing to splurge significantly more on highly processed foods, snacks, and convenience products. Meat consumption also remains high, even though fresh fruit and vegetables …
Few fruits have managed to transcend the food category quite like the pineapple. It has become a cultural icon that stands for sunshine, holidays, exotic destinations, and hospitality. Pineapples are everywhere. On clothing, wallpapers, cocktail menus, hotel logos, and countless decorative items around the world. Their distinctive shape, textured skin, and crown make them instantly …